We’re all fed up of hearing ‘content is king’ but, well, it kind of is.
Good copy on your website can help you get more visibility, bring more users to your site, increase your leads, sales and conversions and give you more happy customers than ever.
Words can tell a story, solve problems, give people the answers they’re looking for, help them to escape from reality. They’re a powerful tool, so use them to their max.
I have years of experience working as a content strategist at a top UK marketing agency, and I’ve written for an array of clients on a range of topics, from boilers and car insurance to women’s health and pets. I’ve worked for big clients with vast websites and small clients with a brand new blog, B2B and B2C.
After taking some time off while on maternity leave, I thought hard about what I wanted to do next, and so The Typed Word was born, my new freelance venture. I offer copywriting services and content strategy services, as well as general website tidy-ups, and more.
Below, you can find some of the services I offer, so don’t hesitate to get in touch if you think I could be the copywriter for you. From optimised content (SEO copy) to product descriptions, I can help drive the results you want. For more information and further detail, you can find my portfolio here or see all my copywriting services.
I specialise and have most experience in the following:
- Home and interiors
- Heating systems/energy
- Women’s health
- Car and home insurance.
Website copywriting (web copy)
To look professional, it’s imperative that your website copy is up to scratch. Whether you need someone to review the existing copy or write something from scratch, I can stick to a brief and write in a certain tone of voice, depending on your target audience.
My web copy services include product descriptions, sales copy, landing page copy, and more (‘about us’ pages, etc.).
Blog post content
More businesses are choosing to have a blog on their site. The sort of natural content a blog contains can bring more users to your site, increasing your sessions and visibility, but you may not have the time to come up with post ideas and write them yourself.
My speciality is blogs – I’ve created thousands of articles over the years, both for Dream of Home and in my role at a marketing agency. Whether you want to write advice articles, informational guides, industry news releases or something else, I’m able to recommend what your site needs and write it.
The pages are optimised for search engines, meaning they contain suggested metas and internal links.
Don’t hesitate to contact me today if it’s blog writing services you’re after. All my content is 100% unique and will be a minimum of 500 words to ensure it is deemed ‘good quality’ and has all the relevant information it needs.
SEO content
‘SEO’ seems to have become a bit of a buzzword, and many people don’t understand exactly what it means or how to apply the optimisation. Gone are the days of using the same keyword ten times in one article to try and rank for it. Search engines, particularly Google, have come a long way and are much smarter in how they decide what should and shouldn’t rank.
My SEO content services involve writing content or creating new pages based on your keyword research. I am able to develop a good strategy based on your research that I think will work best and make most sense (for the user).
I can also complete some competitor research. This involves digging into your competitor’s websites to see what content and pages they have on their site that you may also benefit from. I can then write the content for those pages to ensure your site isn’t being left behind.
Uploading copy
If your blog is run on WordPress, I can upload the content for you, complete with stock images and completed metas, alt text and internal links.
As you can see, there’s plenty of copy I can create for your website, and I can be flexible with how I work too.
So if you need a freelance copywriter based in Cheshire (or anywhere else in the UK), I can help. I take the time to understand your brand, your target audience and your tone of voice to provide the best content I can.
You can email me on sarah@dreamofhome.co.uk to get the ball rolling and discuss what you need.
Why hire a copywriter?
There are lots of benefits of hiring a copywriter for your business. Below, I’ve run through the ones I think are most important.
They make your website look professional: Spelling errors don’t look good on a business website. It may put people off buying from you and doesn’t look professioal. Copywriters are there to catch the spelling and grammar mistakes that you haven’t.
They provide clarity: Copywriters can deliver a message in the clearest and most concise manner. They can make even the most complex topic sound straightforward, and put it into a more digestible format.
They free up your time: Writing quality content takes time, research, and effort. Hiring a copywriter allows you to focus on other core aspects of your business while entrusting the writing tasks to an expert.
They create persuasive content that converts: Copywriters known how to create content that is compelling and persuasive. This could drive an action, such as making a purchase, signing up for a newsletter, filling out a form and more.
They provide consistency: Consistency is key on a website. A brand’s tone, voice and messaging should all align, no matter the platform (website, social media, etc.), and a copywriter can help you to achieve that.
They improve your site’s SEO: Most copywriters should have knowledge of search engine optimisation (SEO) principles. They can create content that is not only engaging but also optimised for search engines, which can lead to improved online visibility.
They give a fresh perspective: Bringing in a copywriter can inject a fresh perspective into your content. They can provide new ideas, angles and approaches that you might not have considered, helping to keep your content relevant and engaging.
They are excellent storytellers: Storytelling is a powerful tool for capturing an audience’s attention and conveying messages effectively. Copywriters are skilled storytellers who can create narratives that resonate with readers.
As you can see, there are tons of benefits of hiring a copywriter. They can bring a combination of writing skills and strategic thinking to create content that effectively communicates messages, engages readers and drives desired actions. Whether it’s for business growth, personal branding, or any other purpose, paying for copywriting services can be a valuable investment.