New to SEO? This SEO guide should help you out if you’re starting from nothing.
Usually, when a blogger starts a blog, it’s because they enjoy writing. But now, with so much blogger competition out there, being a good writer isn’t enough.
What’s the point in having a blog if it’s not being read by anyone? Suddenly, being a blogger means you have to be a writer, social media manager, SEO expert, photographer, and many other things besides.
But some people aren’t necessarily tech minded. As a blogger, how often have you struggled with understanding DA, getting to know keywords, and knowing about on-page optimisation.
If you have a small business, you could hire an SEO company to sort your SEO for you. But you usually can’t do this if you’re a blogger working in your free time. So what is SEO and how can it help your blog? This SEO guide will help you out!
SEO for Starters
If you’ve had no experience with SEO, then you can still put it into practice by learning some basics. And that’s what I’m giving you today!
Your text in a blog post needs to be broken up. Whether this is into paragraphs, or headings (as I’ve done here), it doesn’t matter. SEO isn’t just about what you write but how you write it. Google judges whether a page makes for easy reading. Reading one long paragraph full of long sentences isn’t easy.
So, you should be using headings in your text to break it up. Headings also show Google which aspects of your post are important, so make sure at least one heading contains your keyword.
Keep your sentences short and concise, and make the language easy and simple.
Blogging isn’t all about the text you use, but also the images. I said above that you have to be a photographer too. This isn’t entirely true as there are plenty of stock images you can get for free online.
However, it’s not just a case of adding a photograph to a post. The photograph needs to be optimised for Twitter and Facebook for when you post with a link to your new blog post.
The images within the blog post also have to be optimised. The title of the image needs to be related to your subject matter, and not just a mixture of numbers and letters. You’ll also need to include alt text. Alt text tells Google what is in your image, which is really important. It shows that your image is relevant to the text you’ve paired it with, so make sure the alt text includes key words too.
You can use this simple SEO guide to help you with your blog, starting today. It doesn’t have to be overcomplicated.